IfOnly Australia Brand Launch
IfOnly unlocks access to once in a lifetime over the top experiences that benefit social causes
Who we are
IfOnly is the only marketplace in Australia for amazing local experiences and once-in-a-lifetime opportunities that benefit worthy causes around the world. We are not focused on commoditised, everyday activities. We specialise in once-in-a-lifetime, over-the-top, and special-occasion experiences and we showcase what it is about our experiences that make them truly one of a kind. We are the market leader in high end, once-in-a-lifetime experiences.
In 2019 we partnered with the Big Red Group (parent company of the leading experience marketplaces RedBalloon and Adrenaline) to bring IfOnly to Australia and help deliver on their purpose to 'shift the way people experience life'.
Why we do what we do
Like many entrepreneurial endeavours, the original idea for IfOnly was born from a dual sense of purpose: provide consumers with amazing experiences while raising money for worthy causes—the greatest experiences for the greater good. IfOnly was started by a successful US entrepreneur, Trevor Traina, who formed the idea of IfOnly in 2012 with the mission to tap into his network of the world’s biggest superstars in order to generate a ripple effect of impact for those in need.
The idea was to motivate the world’s biggest stars (or ‘luminaries’) to offer money-can’t-buy experiences to customers, with the philanthropic spin of giving back to charities. Since then, the company has been at the forefront of the Experience Economy.
What we stand for
People, more than ever, want to align themselves with brands that have a true social conscience and who are actively giving back to the community. We believe that what a business stands for and how it contributes to the community is just as important as what it sells.
Over the years, IfOnly has not only provided thousands of unique experiences, it has helped raise millions of dollars to benefit over 200 charities. It is this dual sense of purpose that keeps everyone at IfOnly motivated and engaged, enabling us to be a leader in both the experience economy and corporate philanthropy.
We’re all about making ‘the impossible possible’ and answering a consumer desire for richer experiences that not only create wonderful memories but also give back to the community and those in need.
How we do business
We work with the best luminaries in the world to provide unique and memorable experiences across culinary, fashion and lifestyle, music, sports and adventure. Our luminaries are experts in their respective fields whether it be on a local or world stage - athletes, artists, musicians, chefs, designers and more.
We also work with hundreds of charity partners globally, providing a fundraising channel for these not for profits who do incredible work. For every experience sold, a portion of the sale goes directly to a nominated charity. So customers can enjoy the greatest experiences while we support the greater good.